
The airwaves have recently been filled with advertisements heralding a plethora of clean energy technologies. GE promoted its smart grid technologies in a Wizard of Oz-themed Super Bowl ad. Vestas, the largest wind turbine manufacturer in the world, has branded itself No. 1 in Modern Energy. Various groups have designed commercials touting the potential of "clean coal," including a GE ad featuring models-turned-miners (tagline: "Harnessing the power of coal is looking more beautiful every day."). And environmental groups have struck back against the branding of coal as "clean" with satirical advertisements (tagline: "Clean coal harnesses the awesome power of the word ‘clean!’". In this maelstrom of marketing, who can say which clean energy technology is best?
On March 2, thousands of people are expected to engage in mass civil disobedience at the coal-fired Capitol Power Plant in Washington, DC. The protest, which is expected to include NASA climate scientist Jim Hanson, author Wendell Barry, and environmentalist Bill McKibben is timed to coincide with the final day of PowerShift09, a four-day "National Youth Summit" that aims to bring 10,000 students to Washington to lobby for action on climate change.![]() |
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| Plant | Company | Region |
| Dirty | ![]() |
Clean |
| Lots of Energy |
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Little Energy |
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